Shortbread vs Termly
A Termly alternative where you write the banner text and pick the fonts
Termly generates its banner text for you and keeps custom styles and logo removal on its $20 Pro+ plan. Shortbread lets you write every word, design the banner on the free plan, and removes the byline at €9 a month.
Feature by feature
Prices are for the plan that removes the vendor's branding, so both columns buy the same thing. The rest are yes-or-no questions answered from Termly's own pricing page and help centre. A dash means its docs don't say.
| Feature | Termly | Shortbread |
|---|---|---|
Price for 1 domain, no vendor branding Per month, on the cheapest plan with no vendor logo or "Powered by" line. | €17.20 Pro+, $20 | €9 Pro |
Price for 20 domains, no vendor branding Per month for an agency with 20 client sites, on the same terms. | €344 Pro+ at $20 per website. Agency on request. | €46.50 Agency |
Banner size, gzipped Everything the banner downloads on a visitor's first page view. | 160.6 KB Measured on termly.io | 9.5 KB Script, settings, and region check |
Install by asking a coding agent Claude Code, Cursor, and similar tools can add the banner through an MCP server or documented agent instructions. | No. No MCP server or agent docs found | Yes. MCP server, no account needed first |
Edits go live without touching your site Change the banner in the dashboard and every page shows the new version, with no code to re-paste or redeploy. | Yes. Settings load from its servers | Yes. Settings load on each page view |
Custom colours on the free plan Change the banner's colours without paying. | No. Pro+ only | Yes. Every plan |
Your logo on the free plan Put your own logo on the banner without paying. | Not documented. Not documented | Yes. Every plan |
Gradient, frosted-glass, and pattern backgrounds Set them in the editor, without writing CSS. | No. Not in its editor docs | Yes. All three, every plan |
Matches your site's colours for you The editor reads your site and suggests a matching banner. | No. Not in its editor docs | Yes. Reads your site's CSS |
Font choice without code Pick the banner's font in the editor, on any plan. | Yes. Pro+, 15 fonts | Yes. Headline font and weight |
Branding removed for under €10 a month The cheapest plan with no vendor logo or "Powered by" line costs less than €10 a month. | No. Pro+ only, about €17 | Yes. Pro, €9 a month |
No traffic cap on the first paid plan A busy month doesn't push you onto a bigger plan or switch the banner off. | No. 50,000 banner views on Starter | Yes. No traffic caps on any plan |
Consent log on the free plan Each visitor's decision is recorded with a timestamp, without paying. | No. Pro+ only | Yes. 30 days free, 5 years on Pro |
Monthly billing Pay month to month instead of a year up front. | Yes. Monthly or yearly | Yes. Monthly or yearly |
Google Consent Mode v2 Sends consent signals to Google tags before they run. | Yes. Basic mode on Free | Yes. Every plan |
IAB TCF Needed to sell programmatic ads in Europe through AdSense or Ad Manager. | Yes. Pro+ and Agency | No. Not supported |
In detail
| Attribute | Termly | Shortbread |
|---|---|---|
| What you pay for | Each website, with a monthly cap on banner views | The domain. Pages and visitors are unlimited. |
| First paid plan | Starter, $14 a month, or $10 a month billed yearly, 50,000 banner views | Pro, €9 a month or €79 a year per domain |
| Free plan | 10,000 banner views a month. The banner switches off for the rest of the month when you pass it. | 1 domain, unlimited pages, every design control |
| Banner design | Banner, modal, or tooltip styles and built-in themes. A custom theme with 15 fonts and any colours needs Pro+. Banner text is generated and can't be edited. | 12 starter looks, 7 shapes, patterns, gradients, frosted glass, motion, your logo and fonts, and an auto-match to your site's colours |
| Their branding on your banner | The Termly logo shows on Free and Starter. Pro+ at $20 a month removes it. | A small "Consent by Shortbread" link on the free plan only |
| Banner script (gzipped) | 161 KB across 7 files, measured on termly.io | 9.5 KB across 3 files: the script, its settings, and a region check |
| Google Consent Mode v2 | Basic mode on Free and Starter, advanced mode on Pro+ | Yes, defaults sent before any tag runs |
| IAB TCF | Yes, on Pro+ and Agency | No. Sites that sell programmatic ads need a TCF-registered tool. |
| Install | Paste the snippet first in your head tag. Official WordPress plugin. Shopify and Wix use pasted code. | One script tag, or one prompt to a coding agent. No account needed to start. |
Termly details read from its public pages on 2026-10-26. Prices excl. VAT. Sources are listed at the bottom of this page.
Price
One website, per month
Termly
€12.04
Starter at $14 billed monthly, up to 50,000 banner views, with the Termly logo
Shortbread
€9
Pro, any number of pages
An agency with 20 client sites, per month
Termly
€240.80
Starter at $14 per website. The Agency plan is priced on request.
Shortbread
€46.50
Agency plan, any number of pages per site
Banner design
The banner is the first thing a visitor sees on your site. It should look like your site made it.
What Termly lets you change
- Three display styles: a banner at the top or bottom, a centred modal, or a tooltip in any corner.
- Several built-in themes. A custom theme with a choice of 15 fonts, sizes, and any colours needs Pro+.
- Termly writes the banner text from your settings, and you can't edit it by hand.
- Termly advises against overriding its CSS and exposes two CSS variables and a set of data attributes for styling.
What Shortbread lets you change
- 12 starter looks
- Paper, Playful, Night, Editorial, Rounded, Mono, Sticker, Ticket, Bubble, Torn, Brutal, and Pill. Start from one and change anything.
- 7 shapes
- Card, bubble, ticket, sticker, torn paper, pill, and brutalist. Tilt the box up to 6 degrees either way.
- Surfaces
- Solid colour, a two-colour gradient at any angle, or frosted glass that blurs the page behind. Add dots, grid, stripes, or grain on top.
- Type and logo
- Your logo beside or above the title, a separate headline font and weight, and an illustration that hangs off the corner.
- Buttons and borders
- Contrast, filled, or outline buttons in square, rounded, or pill shapes. Six border styles and four shadow styles, including hard and glow.
- Matches your site
- Paste your URL and Shortbread reads your CSS for brand colour, background, font, and icon, and checks the contrast.
- Saved looks
- Design a banner once and apply it to every site you run. Agencies keep one look per client.
- On the free plan
- Every control above works on the free plan. Paying removes the byline and adds history, not design features.
yoursite.com
The real Shortbread script, cycling through starter looks. Nothing you click here is recorded.
Weight
The banner script loads on every page view, before most of your page. Smaller files show the banner sooner on slow phones.
Termly
160.6 KB
Shortbread
9.5 KB
Gzipped size of every file the banner loads on first view, measured on one customer site per vendor. The source list names each site.
Install
Termly
Paste the snippet first in your head tag. Official WordPress plugin. Shopify and Wix use pasted code.
Shortbread
<script src="https://tryshortbread.com/shortbread.js" async></script>
Paste it before the closing head tag. The site exists on first load and you claim it by email. Guides cover WordPress, Webflow, Shopify, and coding agents.
When Termly is the better choice
- You sell programmatic ads in Europe. That needs an IAB TCF-registered tool, and Termly Pro+ includes it.
- You want privacy policy and terms generators from the same vendor as the banner.
Questions about switching from Termly
- Do my visitors have to choose again after I leave Termly?
- Yes, once. Shortbread can't read Termly's stored choices, so returning visitors see the new banner on their next visit. Shortbread carries over stored choices only from Cookiebot today.
- Will Google Tag Manager keep working?
- Yes. Shortbread sends Google Consent Mode v2 defaults before any tag runs and updates them when the visitor decides. It also pushes consent events to the dataLayer, so triggers built on consent keep firing.
- Is Shortbread enough for GDPR?
- For sites that don't sell programmatic ads, yes. Accept and Reject carry equal weight, non-essential scripts stay blocked until consent, every decision is recorded with a timestamp, and the banner renders a cookie declaration. Your privacy policy is still yours to write.
Try it on your site
The free plan covers one domain with every design control. No card.
Set up Shortbread freeSources
- Termly pricing
- Termly: customize the consent banner
- Termly: why the banner text can't be edited
- Termly: custom CSS
- Google certified CMP list
- Termly measured on termly.io on 2026-10-26: the resource blocker, cookie list, translations, and four support chunks, 164,451 bytes gzipped in total.
- Shortbread measured on 2026-10-26: shortbread.js, its settings file, and the region check, 9,732 bytes gzipped in total.
Termly is a trademark of its owner. This page compares public information and is not endorsed by Termly. If something here is out of date, email hello@tryshortbread.com and we correct it.