Shortbread vs iubenda
An iubenda alternative with every design control on the free plan
iubenda's free plan can't change the banner's colours or add a logo, and only its €89.99 Ultimate plan removes iubenda branding. Shortbread's free plan has every design control, and the €9 Pro plan removes the byline.
Feature by feature
Prices are for the plan that removes the vendor's branding, so both columns buy the same thing. The rest are yes-or-no questions answered from iubenda's own pricing page and help centre. A dash means its docs don't say.
| Feature | iubenda | Shortbread |
|---|---|---|
Price for 1 domain, no vendor branding Per month, on the cheapest plan with no vendor logo or "Powered by" line. | €89.99 Ultimate | €9 Pro |
Price for 20 domains, no vendor branding Per month for an agency with 20 client sites, on the same terms. | €1,799.80 Ultimate at €89.99 per site | €46.50 Agency |
Banner size, gzipped Everything the banner downloads on a visitor's first page view. | 109.5 KB Measured on iubenda.com | 9.5 KB Script, settings, and region check |
Install by asking a coding agent Claude Code, Cursor, and similar tools can add the banner through an MCP server or documented agent instructions. | No. No MCP server or agent docs found | Yes. MCP server, no account needed first |
Edits go live without touching your site Change the banner in the dashboard and every page shows the new version, with no code to re-paste or redeploy. | Yes. Settings load from its servers | Yes. Settings load on each page view |
Custom colours on the free plan Change the banner's colours without paying. | No. Paid plans only | Yes. Every plan |
Your logo on the free plan Put your own logo on the banner without paying. | No. Paid plans only | Yes. Every plan |
Gradient, frosted-glass, and pattern backgrounds Set them in the editor, without writing CSS. | No. Custom CSS on paid plans | Yes. All three, every plan |
Matches your site's colours for you The editor reads your site and suggests a matching banner. | No. Not in its editor docs | Yes. Reads your site's CSS |
Font choice without code Pick the banner's font in the editor, on any plan. | No. Font size only | Yes. Headline font and weight |
Branding removed for under €10 a month The cheapest plan with no vendor logo or "Powered by" line costs less than €10 a month. | No. Ultimate only, €89.99 | Yes. Pro, €9 a month |
No traffic cap on the first paid plan A busy month doesn't push you onto a bigger plan or switch the banner off. | No. 25,000 pageviews on Essentials | Yes. No traffic caps on any plan |
Consent log on the free plan Each visitor's decision is recorded with a timestamp, without paying. | Yes. All plans | Yes. 30 days free, 5 years on Pro |
Monthly billing Pay month to month instead of a year up front. | Yes. Monthly or yearly | Yes. Monthly or yearly |
Google Consent Mode v2 Sends consent signals to Google tags before they run. | Yes. Yes | Yes. Every plan |
IAB TCF Needed to sell programmatic ads in Europe through AdSense or Ad Manager. | Yes. Paid plans | No. Not supported |
In detail
| Attribute | iubenda | Shortbread |
|---|---|---|
| What you pay for | Each site, with a monthly pageview cap per plan | The domain. Pages and visitors are unlimited. |
| First paid plan | Essentials, €5.99 a month, or €4.99 a month billed yearly, 25,000 pageviews | Pro, €9 a month or €79 a year per domain |
| Free plan | 5,000 pageviews a month. The banner switches off for the rest of the month when you pass it. No logo, colour, or text changes. | 1 domain, unlimited pages, every design control |
| Banner design | Position, overlay, dark or light theme and presets, banner and button colours, logo, font size, text, animation, and custom CSS on paid plans | 12 starter looks, 7 shapes, patterns, gradients, frosted glass, motion, your logo and fonts, and an auto-match to your site's colours |
| Their branding on your banner | Full branding on Free, a small logo in the preferences panel on Essentials and Advanced, removable on Ultimate at €89.99 a month | A small "Consent by Shortbread" link on the free plan only |
| Banner script (gzipped) | 110 KB across 4 files, measured on iubenda.com | 9.5 KB across 3 files: the script, its settings, and a region check |
| Google Consent Mode v2 | Yes | Yes, defaults sent before any tag runs |
| IAB TCF | Yes, on paid plans | No. Sites that sell programmatic ads need a TCF-registered tool. |
| Install | Official WordPress plugin. Shopify, Webflow, Wix, and Squarespace use a pasted snippet, and some need a paid site-builder plan. | One script tag, or one prompt to a coding agent. No account needed to start. |
iubenda details read from its public pages on 2026-10-26. Prices excl. VAT. Sources are listed at the bottom of this page.
Price
One website, per month
iubenda
€5.99
Essentials billed monthly, up to 25,000 pageviews, with a small iubenda logo
Shortbread
€9
Pro, any number of pages
An agency with 20 client sites, per month
iubenda
€119.80
Essentials at €5.99 per site, each under 25,000 pageviews a month
Shortbread
€46.50
Agency plan, any number of pages per site
Banner design
The banner is the first thing a visitor sees on your site. It should look like your site made it.
What iubenda lets you change
- Format and position with an optional background overlay.
- A dark or light theme plus preset themes, with banner and button colours.
- Your logo, font size, custom text, animation, and banner CSS in the advanced settings. No font-family control is documented.
- The free plan can't add a logo or change colours, text, or behaviour.
- Branding stays in some form until the €89.99 Ultimate plan.
What Shortbread lets you change
- 12 starter looks
- Paper, Playful, Night, Editorial, Rounded, Mono, Sticker, Ticket, Bubble, Torn, Brutal, and Pill. Start from one and change anything.
- 7 shapes
- Card, bubble, ticket, sticker, torn paper, pill, and brutalist. Tilt the box up to 6 degrees either way.
- Surfaces
- Solid colour, a two-colour gradient at any angle, or frosted glass that blurs the page behind. Add dots, grid, stripes, or grain on top.
- Type and logo
- Your logo beside or above the title, a separate headline font and weight, and an illustration that hangs off the corner.
- Buttons and borders
- Contrast, filled, or outline buttons in square, rounded, or pill shapes. Six border styles and four shadow styles, including hard and glow.
- Matches your site
- Paste your URL and Shortbread reads your CSS for brand colour, background, font, and icon, and checks the contrast.
- Saved looks
- Design a banner once and apply it to every site you run. Agencies keep one look per client.
- On the free plan
- Every control above works on the free plan. Paying removes the byline and adds history, not design features.
yoursite.com
The real Shortbread script, cycling through starter looks. Nothing you click here is recorded.
Weight
The banner script loads on every page view, before most of your page. Smaller files show the banner sooner on slow phones.
iubenda
109.5 KB
Shortbread
9.5 KB
Gzipped size of every file the banner loads on first view, measured on one customer site per vendor. The source list names each site.
Install
iubenda
Official WordPress plugin. Shopify, Webflow, Wix, and Squarespace use a pasted snippet, and some need a paid site-builder plan.
Shortbread
<script src="https://tryshortbread.com/shortbread.js" async></script>
Paste it before the closing head tag. The site exists on first load and you claim it by email. Guides cover WordPress, Webflow, Shopify, and coding agents.
When iubenda is the better choice
- You sell programmatic ads in Europe. That needs an IAB TCF-registered tool, and iubenda's paid plans include it.
- You want privacy policy and terms generators from the same vendor as the banner.
- Your site has under 25,000 pageviews a month and the €5.99 Essentials plan covers it.
Questions about switching from iubenda
- Do my visitors have to choose again after I leave iubenda?
- Yes, once. Shortbread can't read iubenda's stored choices, so returning visitors see the new banner on their next visit. Shortbread carries over stored choices only from Cookiebot today.
- Will Google Tag Manager keep working?
- Yes. Shortbread sends Google Consent Mode v2 defaults before any tag runs and updates them when the visitor decides. It also pushes consent events to the dataLayer, so triggers built on consent keep firing.
- Is Shortbread enough for GDPR?
- For sites that don't sell programmatic ads, yes. Accept and Reject carry equal weight, non-essential scripts stay blocked until consent, every decision is recorded with a timestamp, and the banner renders a cookie declaration. Your privacy policy is still yours to write.
Try it on your site
The free plan covers one domain with every design control. No card.
Set up Shortbread freeSources
- iubenda pricing
- iubenda: pricing FAQ
- iubenda: free plan limitations
- iubenda: customize the cookie banner
- Google certified CMP list
- iubenda measured from the files www.iubenda.com loads on 2026-10-26: sync, loader, core-en.js, and the site configuration, 112,130 bytes gzipped in total. The banner didn't display in that session, so this is the load chain.
- Shortbread measured on 2026-10-26: shortbread.js, its settings file, and the region check, 9,732 bytes gzipped in total.
iubenda is a trademark of its owner. This page compares public information and is not endorsed by iubenda. If something here is out of date, email hello@tryshortbread.com and we correct it.